Introducing JSON-LD Support in Bing Webmaster Tools

Bing is proud to introduce JSON-LD support as part of Bing Webmaster Tools, as announced at the 2018 SMX Advanced. Users can login to Bing Webmaster Tools and validate their JSON-LD implementation through the Markup Validator Tool present in the Diagnostics and Tools section. After the inclusion of JSON-LD support, the Markup Validator now supports seven markup languages, including Schema.org, HTML Microdata, Microformats, Open Graph and RDFa. 

Bing works hard to understand the content of a page and one of the clues that Bing uses is structured data. JSON-LD, or JavaScript Object Notation for Linked Data, is an extension of JSON-based data format that can be used to implement structured data on your site so Bing and other search engines can better understand the content on your site.
One of the advantages is that JSON-LD can be implemented without modifying the HTML content of your pages and can be hidden in the header, body or foot of the page. This effectively means that webmasters can go about designing their pages as they like without having to worry about arranging the information for markup implementations. JSON-LD makes defining links and relationships between data and entities between the data present on your pages easy because it supports nested data. However, with the wide array of possibilities that comes with JSON-LD, the webmasters should be very alert as to not put invalid and incorrect information in the markup. Remember, even though the markup is not visible on your page, it is still read by the search engines and putting spam data in the markup can hamper your presence on the search engines.
Let us know what you think of the JSON-LD support.

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Thank you,
The Bing Webmaster Team
 
Source: Bing Blog Feed