General availability: Azure Media Services – HEVC encoding support in Standard Encoder

You can now use High Efficiency Video Coding (HEVC) or H.265 in the Standard Encoder. This new feature is available for Content Aware encoding, Adaptive Bitrate encoding, and creating your own custom transforms. Using HEVC along with supported decoding devices will provide you with the ability to deliver streaming content at reduced bitrates while maintaining the same video quality compared to H.264/AVC. This in turn will help reduce overall delivery costs through a CDN, and allow your viewers to receive higher quality streams on constrained networks.
Source: Azure Roadmap