In preview – Azure SQL Database information protection

Now available in preview, SQL Database information protection introduces advanced capabilities built into Azure SQL Database for discovering, classifying, labeling, and protecting your sensitive data. SQL Database information protection is also available for all versions of SQL Server 2008 through SQL Server 2017 via the latest SQL Server Management Studio.

Data classification plays a pivotal role in your organizational information protection stature, serving as infrastructure for meeting data privacy standards and regulatory compliance requirements (like General Data Protection Regulation [GDPR]), as well as controlling and monitoring access to highly sensitive data. 

Learn more about Azure SQL Database information protection.

Source: Azure Roadmap